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I don't think this trend of criticizing the ad-supported business model is fair. Whether you like it or not, having eyeballs is "valuable" and brands will alway

I don't think this trend of criticizing the ad-supported business model is fair. Whether you like it or not, having eyeballs is "valuable" and brands will always pay to be seen. It doesn't matter how old you are or how much "value" your app is bringing to the table, if the economy is up and you have eyeballs, you can sell ads and make money. If the economy is down, ad spending is cut and the ad-supported model struggles. The ad-supported model isn't dead merely because the economy is down lately. It will be back.

josefresco 18y ago
Good point, I think the real question is whether your ads can support your business and it's costs and growth goals. For some it may not (see YouTube).
prospero 18y ago
You can turn eyeballs into money, but it helps if they're the right eyeballs. The less discriminate you are in who you target, the less you understand your audience, and the less money you'll make per visitor. For some websites, this value will approach zero. Knowing specific people who will use your product is important, if only to better understand your own value proposition. To rely on people discovering your site and immediately understanding what it offers them is silly. This is true regardless of your business model.