3 ms·

One of the potential issues a lot of people are speculating about is the lower impression counts. For example - when trying to write a script using some api's I

One of the potential issues a lot of people are speculating about is the lower impression counts. For example - when trying to write a script using some api's I'm not super familiar with, I might do 6+ google searches. This will be similar for a lot of fields when trying to find an answer to something, news, other research, etc. That means you're loading a fresh page of ads every search AND all the ads on those sites too. With chatGPT (And I'm aware Google has something similar) - I can (and have) just asked it a question, and it will answer/write entire scripts for me. That means there's only a single page load. Basically people are speculating Google may struggle to monetize a chatbot to the extent they can monetize every single search + site load. You certainly _can_ the speculation is whether the drastically lower impression counts will impact their overall profitability.

crazygringo 4y ago
Honestly I don't think it's going to make much of a difference. The real money is in ads that are targeted to a search -- whether you're asking Search or a chatbot for "best fleece half-zip for men" you'll get shown the same ads targeted to that. While if you're asking it to write a script for you... you probably were to busy to be even looking at or clicking the ads Google was showing anyways back when you were looking for Stack Overflow answers, no matter if it took 100 searches. (There's also nothing stopping Google from showing you 3 new ads before each new chatbot response.) I have full faith in Google figuring out how to insert just as many ads as before. ;)
- thewataccount 4y ago
  > I have full faith in Google figuring out how to insert just as many ads as before. ;) Oh they will I'm sure - I'm just not sure if they'll make _as much_ or not. Basically the question is if they can recover the cost per impression money to cost per click IMO. Or maybe they pivot to something way worse - like in-content ads. Oh man imagine "best fleece half-zip for men" - "The most highly recommended and best option is the [insert marketing here but make it sound great and natural]". But yeah I highly doubt their existence is in jeopardy or anything like that.

crazygringo 4y ago

Honestly I don't think it's going to make much of a difference. The real money is in ads that are targeted to a search -- whether you're asking Search or a chatbot for "best fleece half-zip for men" you'll get shown the same ads targeted to that. While if you're asking it to write a script for you... you probably were to busy to be even looking at or clicking the ads Google was showing anyways back when you were looking for Stack Overflow answers, no matter if it took 100 searches. (There's also nothing stopping Google from showing you 3 new ads before each new chatbot response.) I have full faith in Google figuring out how to insert just as many ads as before. ;)

thewataccount 4y ago
> I have full faith in Google figuring out how to insert just as many ads as before. ;) Oh they will I'm sure - I'm just not sure if they'll make _as much_ or not. Basically the question is if they can recover the cost per impression money to cost per click IMO. Or maybe they pivot to something way worse - like in-content ads. Oh man imagine "best fleece half-zip for men" - "The most highly recommended and best option is the [insert marketing here but make it sound great and natural]". But yeah I highly doubt their existence is in jeopardy or anything like that.