This may be specific to the US, but Apple still sells a majority of devices through carriers: https://www.theverge.com/2022/12/12/23505822/apple-iphone-sales-re

This may be specific to the US, but Apple still sells a majority of devices through carriers: https://www.theverge.com/2022/12/12/23505822/apple-iphone-sales-retail-carriers-cirp-report https://www.theverge.com/2022/12/12/23505822/apple-iphone-sa...