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i see where that is the case. i just hope it's not idle paranoia at this point letting people's judgements be clouded. if they have a solid reason, that's fin

by ram1024 18y ago

i see where that is the case. i just hope it's not idle paranoia at this point letting people's judgements be clouded. if they have a solid reason, that's fine. but if they're just being sheeple they need to be educated properly. advertising is practically the ONLY way to gain traction in a recession. what needs to be cut is NON revenue generating expenses in companies. not the ones that actually drive your business

jacobscott 18y ago
Why is advertising the only way to gain traction in a recession? Do you not understand that the startups on the Internet have many options for revenue? Do you need a stern talking to? (above is tounge-in-cheek if that wasn't clear)
- ram1024 18y ago
  please do. i always welcome criticism. it builds character :D
run4yourlives 18y ago
advertising is practically the ONLY way to gain traction in a recession. That's simply un-true. Advertising is a growth strategy, but you can only grow when you're sure you've got all your ducks in order. What often happens during a recession is that the people in charge cut back on growth areas to ensure they are still focused on the right things. If they find that they are not, they persue new directions, if they confirm that they are going in the right directions, they reinvest. You can rant about it all you want, but that is the reality of the marketplace. Not reacting to reality is not a smart thing to do, and most smart investors would rather keep their cash then give it to a (now riskier) venture.
- ram1024 18y ago
  precisely what i meant by "gaining traction". of course it's a growth strategy. i would never suggest otherwise. but this IS the technology age. and i would even go out on a limb to suggest, if you're not growing and/or innovating, you're dying. and that's doubly true when financial systems collapse
  - run4yourlives 18y ago
    if you're not growing and/or innovating, you're dying. If you are traveling without focus on your direction, you will eventually fall off a cliff. People start really worrying about their eventual cliff drops (real or imagined) during a recession. All businesses will need to react to that perception change if they want to survive.
    - ram1024 18y ago
      you are on the right track, bro if you've got your "ducks in a row" which i guess is the PC version of "shit together"... then you'll always be prepared for whatever comes. it's when you're not prepared and have these glaring flaws in your organization that everything falls apart when cliffs are spotted :D it takes a true complete meltdown to kill a business that's "properly" run. we can only dream of that kind of perfection, though. i personally feel that ad-driven businesses are afforded a little extra cushion in bumpy times because their revenue is not directly from the consumers. of course sufficiently mountainous bumps are still felt O_o thanks for your input

by ram1024 18y ago

jacobscott 18y ago

Why is advertising the only way to gain traction in a recession? Do you not understand that the startups on the Internet have many options for revenue? Do you need a stern talking to? (above is tounge-in-cheek if that wasn't clear)

ram1024 18y ago
please do. i always welcome criticism. it builds character :D

run4yourlives 18y ago

advertising is practically the ONLY way to gain traction in a recession. That's simply un-true. Advertising is a growth strategy, but you can only grow when you're sure you've got all your ducks in order. What often happens during a recession is that the people in charge cut back on growth areas to ensure they are still focused on the right things. If they find that they are not, they persue new directions, if they confirm that they are going in the right directions, they reinvest. You can rant about it all you want, but that is the reality of the marketplace. Not reacting to reality is not a smart thing to do, and most smart investors would rather keep their cash then give it to a (now riskier) venture.

ram1024 18y ago
precisely what i meant by "gaining traction". of course it's a growth strategy. i would never suggest otherwise. but this IS the technology age. and i would even go out on a limb to suggest, if you're not growing and/or innovating, you're dying. and that's doubly true when financial systems collapse
- run4yourlives 18y ago
  if you're not growing and/or innovating, you're dying. If you are traveling without focus on your direction, you will eventually fall off a cliff. People start really worrying about their eventual cliff drops (real or imagined) during a recession. All businesses will need to react to that perception change if they want to survive.
  - ram1024 18y ago
    you are on the right track, bro if you've got your "ducks in a row" which i guess is the PC version of "shit together"... then you'll always be prepared for whatever comes. it's when you're not prepared and have these glaring flaws in your organization that everything falls apart when cliffs are spotted :D it takes a true complete meltdown to kill a business that's "properly" run. we can only dream of that kind of perfection, though. i personally feel that ad-driven businesses are afforded a little extra cushion in bumpy times because their revenue is not directly from the consumers. of course sufficiently mountainous bumps are still felt O_o thanks for your input