Ironically - two very different things: a) We are managing the company very conservatively and are cutting travel/advertising and projects that are not making m

Ironically - two very different things: a) We are managing the company very conservatively and are cutting travel/advertising and projects that are not making money and shifting them to projects that do, and not replacing people who leave unless the CEO or board approves (ie, the do less better strategy) -or- b) We are in trouble, so we are going to address this now by a sizeable layoff, but with generous layoff terms. We will also kill anything that doesn't have a clear trajectory to be sucessfull at runway length * 0.75. Where you want to avoid is in a company that does sequential waves of 5-10% layoff. That means that that they didn't focus enough and are now past V1, without enough velocity to takeoff (https://en.wikipedia.org/wiki/V_speeds https://en.wikipedia.org/wiki/V_speeds). That's when the company suddeny laysoff the vast majority of their workers with crappy layoff terms.