I think there's different types of blogging: - blogging as speech. Not trying to "build an audience" or monetise, just a place where you can write publicly. Ra

I think there's different types of blogging: - blogging as speech. Not trying to "build an audience" or monetise, just a place where you can write publicly. Rachelbythebay is probably the best example of this. - blogging as business. What the author is talking about - build an audience, sell some ads, make some money. Writing as a commercial activity. - blogging as content marketing. Probably 90% of blogs - not directly monetised, but SEO fodder for a business. The first isn't dead, but is obscure. The last is mostly braindead (there are some really good posts in amongst the SEO crap, but mostly it's SEO crap). The middle one is hard to do right - there are soooo many "travel bloggers" out there trying to make this work, and so few who actually do make it work.