3 ms·
I think all of the car dealers I've dealt with the past decade are doing something like this. I get "handwritten" notes from them a few times a year telling me
by criddell 4y ago
I think all of the car dealers I've dealt with the past decade are doing something like this. I get "handwritten" notes from them a few times a year telling me the market is hot for my 5 year old Subaru and I'd be a fool not to trade it in.
I don't know if it's a machine writing the notes or if that's what salespeople do when they aren't busy.
- fhsm 4y agoDo you own a 5 year old Subaru? The universe thinks I own a 2011 Dodge Durango. Never owned a 2011. Never owned a Dodge. Nevertheless I get about one junk mailing a week asserting that I do. All are addressed to the same esoteric spelling of my given name (that I do not use) and my actual correctly spelled family name.
- rootusrootus 4y agoI work for a company that writes a lot of the fundamental technology for car dealers. In most cases you probably are getting actual handwritten notes from salespeople. They’ll absolutely put that minimal effort into lead generation.
- ed_mercer 4y agoHow is getting handwritten notes minimal effort?
- rootusrootus 4y agoCompared to the hoops salespeople jump through on a daily basis to chase down anything that faintly smells like a lead, scribbling notes on mailings is low effort indeed.
- boplicity 4y agoJust goes to show how little personalization matters. Unless it's actually personal, it's still fake!
- nirav72 4y agoMost likely mass printed for targeted mailing with a handwriting style font. I remember getting something similar in the mail written in what appeared to be blue ink from a ballpoint pen. Only to find out my wife got an identical piece of ad mail , just with her name at the top.
- dendrite9 4y agoLast year there was a discussion about someone making a setup to send handwritten plotted letters here: https://news.ycombinator.com/item?id=28587458 https://news.ycombinator.com/item?id=28587458 I noticed some similar letters several years ago and had a pretty negative response once I figured it out. But these might be enough better I wouldn't notice unless of course I see another one like you did. https://www.audience.co/did-you-receive-a-fake-handwritten-note/ https://www.audience.co/did-you-receive-a-fake-handwritten-n...
- Shaggy2000 4y agoJapanese companies, such as Honda, have a history of using personal relationships and direct communication to get their products off the ground, such as in the case of Mr. Honda writing to thousands of dealers to ask them to stock his new invention, the bike with an engine, in order to help his company and the Japanese economy to recover.