SEO in its most puerile form of purely gaming the system is indeed BS. But SEO is also about making your website as friendly as possible for search engines and

SEO in its most puerile form of purely gaming the system is indeed BS. But SEO is also about making your website as friendly as possible for search engines and improving your linking for users while also helping with the search engines. It's about developing your links from other sites and helping get your site placed in front of as many eyes as possible. Sure a great product or service will rise to the top. But for those who aren't the best, SEO is a tool that they can utilize.