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He takes incredible pictures people want to use for their company and sells it to them. That might work for him, but I doubt it's viable for photographers in g
by joebadmo 15y ago
He takes incredible pictures people want to use for their company and sells it to them.
That might work for him, but I doubt it's viable for photographers in general, at least in the future.
He has also mentioned that people who give stuff away for free or "credit" are just burned again later on because other companies don't want to pay, they want to "credit"
Like I said, those companies aren't going to pay no matter what. They're looking for a free product. If yours isn't free, they're not going to change their budget, they're going to look elsewhere.
My point is that copies are basically free. When you use the copies as marketing, you're using their zero marginal cost as a feature. What you charge for is the part that costs you money: production. You have to find the people who are willing to fund the production of photos, not just the distribution.
My point about amateurization is that, no, maybe you or I couldn't reproduce that photo, but could a thousand amateurs? What about when the equipment gets rapidly better and more inexpensive at the same time?
Then consider the amount of time he put into his craft, the countless hours ...
Here you're making an anti-capitalist argument. I should pay him what he deserves? Who decides how much his hard work is worth?
I'm actually not a programmer, but your point isn't lost on me. But I think it actually bolsters my argument. Programmers generally have figured out how to make money, and it's not be selling free copies. It's the reason SaaS and freemium models are dominating.
So, yes, you can replace photographers with any job and I think it'll still be true: you have to charge for the parts people will be willing to pay, and zero marginal cost distribution isn't going to be it.
In fact, to make it personal: I'm an aspiring writer. I write on my blog and I just got a couple of pieces published in the Atlantic Tech blog. I don't get paid for any of that writing. If I tried to charge for it, no one would pay me. So I give it away for free while I hone my skills and build my (freely available) ouevre, in the hope that eventually the quality of my work will be such that I will be able to fund the production of the work, not the distribution of copies. (I.e. in the hope that I'll get hired by a web site or magazine to write on staff full-time.) So my money is actually located exactly where my mouth is.
- swang 15y agoI had a long post written but I think for brevity sake I'll only include what I thought is relevant. > In fact, to make it personal: I'm an aspiring writer. I write on my blog and I just got a couple of pieces published in the Atlantic Tech blog. I don't get paid for any of that writing. If I tried to charge for it, no one would pay me. So I give it away for free while I hone my skills and build my (freely available) ouevre, in the hope that eventually the quality of my work will be such that I will be able to fund the production of the work, not the distribution of copies. (I.e. in the hope that I'll get hired by a web site or magazine to write on staff full-time.) So my money is actually located exactly where my mouth is. Who's to say he hasn't already paid his dues? Maybe he did do sample work when he was just starting out and he's now at the phase where he's monetizing his skill set by selling good photos. He doesn't have a problem with companies that don't want to pay, he just says that what he does isn't cheap or free to do so pay him some money for his time and effort or just don't use the picture. If some website asks you to write full-time but they can't pay you anything other than exposure, are you going to take it? No, because you have a valuable skill that should be paid. But let's try to keep it in the context of the post. He has a picture, apparently companies _want_ this picture so he has something that they cannot get just by grabbing an amateur's version of the photograph. These companies also have large ad and marketing budgets so money shouldn't be an issue yet somehow it is. I think in this case he has a right to be mad. He can't work for free, and since he took it and owns the rights to it he should be able to tell those companies to piss off. If there is a demand for his photo to be used then he should get paid.
- joebadmo 15y agoWho's to say he hasn't already paid his dues? I'm saying it's not about paying dues. I'm saying dues-paying is exactly the wrong attitude. I'm not writing for free out of some sense of obligation to the field. I'm doing it because that's the only way I can think of to build enough credibility to be able to charge for my productive capacity in the future. ...and he's now at the phase where he's monetizing his skill set by selling good photos. My argument is that selling copies is not a great way to monetize that skill-set that he's built. It might work for a few people, but I think market dynamics are such that that's not going to be viable for many people for very long. If some website asks you to write full-time but they can't pay you anything other than exposure, are you going to take it? That's not the analogous situation. A closer one is: if a website asks to use a copy of one of my posts, paying only in exposure, would I take it? The answer is yes, I already do that. I could ask them to pay me for work I've already done, but it's a hard thing to ask, when people can get the same thing for free elsewhere. He has a picture, apparently companies _want_ this picture Yes. They want it for free, despite their large ad and marketing budgets. Money is always an issue. What makes you say "it shouldn't be an issue"? He can't work for free, and since he took it and owns the rights to it he should be able to tell those companies to piss off. If there is a demand for his photo to be used then he should get paid. You're right that he should be able to tell people to piss off if he wants to. He can try to charge a billion dollars per photo if he wants. I'm not saying he shouldn't, I don't think anyone is. I'm saying it's not going to work. I'm saying it's not a viable strategy for photographers at large for the foreseeable future. You're crazy if you think the companies that are asking for the photo for free are going to read this blog post and realize the error of their ways.