> the signals that this is company that trades in digital experiences & economics rather than the old-fashioned bicycles for the mind Just to screw with their

> the signals that this is company that trades in digital experiences & economics rather than the old-fashioned bicycles for the mind Just to screw with their old marketing: The bicycle is now trying to drive the mind - you want to go left but it keeps gradually, imperceptibly, steering you right - for some people as soon as they feel that force feedback through the handlebars it causes an autonomic response, recoiling in fear as the tool they previously trusted seems to have a mind of it's own... Some other hidden force in the machine is competing with your decisions. Yet the majority of people don't seem to have this response, perhaps it's earned, I don't know.