It’s just for fun and marketing basically. It’s used sarcastically or emphatically with friends but still in a joking spirit. Like someone might say let’s go gr

It’s just for fun and marketing basically. It’s used sarcastically or emphatically with friends but still in a joking spirit. Like someone might say let’s go grab a burger from Northstar and someone will jokingly say “you mean THE Northstar?” And it’s just silly humor.