On the ground, the chatter I've heard from cloud customers and techies who have worked for various cloud companies: - If you need scale, you pick AWS or Azure

On the ground, the chatter I've heard from cloud customers and techies who have worked for various cloud companies: - If you need scale, you pick AWS or Azure (GCP doesn't have the same scale, and is catching up) - If you are a retailer, you don't pick AWS, because you're a competitor and they'll use whatever nasty (but legal) tricks to eat your lunch money - Windows stack workloads seem to run better on the AWS virtualization stack - Linux stack workloads seem to run better on the Azure virtualization stack - GCP has great integrations/automation/api, AWS is pretty good too - AWS has great support - GCP has terrible support - Azure is somewhere in between the two above in terms of support It depends what is important to you. Bonus chatter: Oracle Exadata is an unmatched force to be reckoned with, but OCI as a whole doesn't have their shit together.