This title, which is not the title of the article nor the study (it's the first sentence in the article) could be seen as misleading. I've directly worked with

This title, which is not the title of the article nor the study (it's the first sentence in the article) could be seen as misleading. I've directly worked with thousands of small businesses in the U.S. and what is being discussed here has almost no relevance nor impact on them. Also the study is based on just 40 interviews with Amazon merchants. What this is really about is highlighted in the study's post[0]: "This report highlights how Amazon’s scale has also given rise to new kinds of small businesses — ones optimized for Amazon" As well as the lead in the study: "This report recounts a history of third-party (3P) sellers who have played a key role in building up Amazon’s retail business—and thus, Amazon as a whole—over the last two decades." [0] https://datasociety.net/library/amazons-trickle-down-monopoly/ https://datasociety.net/library/amazons-trickle-down-monopol...