As far as signups are concerned, of the 10,000+ visitors we received, 3,000+ clicked through to the site, and 1,000+ signed up. I wrote a little here, http://b

As far as signups are concerned, of the 10,000+ visitors we received, 3,000+ clicked through to the site, and 1,000+ signed up. I wrote a little here, http://blog.idonethis.com/post/15619811026/write-your-own-story http://blog.idonethis.com/post/15619811026/write-your-own-st..., about how the traffic we got did much better than a traditional press announcement.