Then have a look into how much a taco bell franchise makes: https://sharpsheets.io/blog/taco-bell-franchise-costs-profits/ https://sharpsheets.io/blog/taco-bell

Then have a look into how much a taco bell franchise makes: https://sharpsheets.io/blog/taco-bell-franchise-costs-profits/ https://sharpsheets.io/blog/taco-bell-franchise-costs-profit... It's 15% "profit" on paper, but a franchiser is typically in debt for the first 12 years of the store before they make any "net profit". So we're talking an industry where most of the so-called "capitalists" are in debt. This is a hyper-competitive market place, and one play only adding on %s to their products will be a hit to their competitiveness. They dont decided prices, the market does.