Generally agree with the sentiment, but here is likely why we continue to talk about MRR. 1. It's likely inherited from how investors look at startups. They ar

Generally agree with the sentiment, but here is likely why we continue to talk about MRR. 1. It's likely inherited from how investors look at startups. They are just focused on growth more than profitability. 2. In the US there are tax advantages to running costs through the business so these costs might be inflated and profit artificially reduced.