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Just to dive into this, most advertising people are tracking "ROAS", Return on Ad Spend, so for every dollar you are spending in advertising, how much do you ge
by calvinmorrison 4y ago
Just to dive into this, most advertising people are tracking "ROAS", Return on Ad Spend, so for every dollar you are spending in advertising, how much do you get back. Depending on your situation you may target different roas numbers and find it acceptable.
- zoltrix303 4y agoROAS is a good operational metric, but I'd argue that for a SAAS, you need to look at CLV vs cost of acquisition.