Every time some company finds a new way to trade their morals for profits, it creates a system where every other company must also trade their morals or be out

Every time some company finds a new way to trade their morals for profits, it creates a system where every other company must also trade their morals or be out competed. Eventually we will reach a new equilibrium where every company has sold their morals and then they have to either start competing again on a new front or find new morals to sell. I don't have a pithy takeaway from this. It's capitalism.