I wonder how The Google will fare in the future when millennials (and even Gen Z to an extent) become far less relevant. Call it a hunch, but much of their suc

I wonder how The Google will fare in the future when millennials (and even Gen Z to an extent) become far less relevant. Call it a hunch, but much of their success outside of their technical achievements comes from their identity from the 2000s. People who were around in the early Web still see The Google as representing both excellence and defiance against the tech establishment. After all, "don't be evil, maaaaan." The Google can basically just ride upon their prior success because of their size and the number of relevant consumers who grew up with them. Come the time millennials reach retirement age, they're going to seem to younger generations like Sears did to mine; they'll be seen as an old-people thing that's too big to fail but totally uncool and obsolete. In the tech world, they'll be seen exactly as Oracle, Hewlett-Packard, and IBM are today. On a related note, The Google will face more trouble as their Search and YouTube products become less useful and relevant. Many people, namely those around in Web 1.0, still insist on using The Google, but even they will be using it far less often the more that the Web just fills itself with trash content from bots and the more that Search hawks lame shit over actual results. The more that YouTube transforms itself into cable TV, the more it's going to set itself up to not make it into the next paradigm. Say what you want about TikTok, and I'm certainly not a fan, but I think TikTok has proven that YouTube will soon be viewed as missing-link media.