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I dont think simply putting on the receipt is a solution, because people internalize pricing and make the choice to buy before the transaction. it would only wo
by phpisthebest 4y ago
I dont think simply putting on the receipt is a solution, because people internalize pricing and make the choice to buy before the transaction. it would only work if the before Tax and After Tax price was displayed before purchase.
I would be agreed if they displayed/advertised both. but Only displaying / advertising the final post tax price and then itemizing it on the receipt does not change the psychology of the issue where by people will internalize the final price and not fully understand the tax component.
In the same way people are complaining about not being able to understand the final price if it not displayed