Your memory is compressing the timeline. News Corp bought MySpace in 2005. And MySpace was still bigger than Facebook until mid-2008. Of course, it was no longe

Your memory is compressing the timeline. News Corp bought MySpace in 2005. And MySpace was still bigger than Facebook until mid-2008. Of course, it was no longer cool long before that event, but that problem doesn't show up in formal metrics until much later. So even in early 2007, there was no hard signs of trouble at MySpace.