Well, it seems to be less of a PR problem doing the "no hard feelings, business is business and we have to" than firing a handful of people every few months to

Well, it seems to be less of a PR problem doing the "no hard feelings, business is business and we have to" than firing a handful of people every few months to maintain optimal operation. Probably costs less overall. Laying off a ton of people is less likely to get severe bad will as laying off a few dozen every few weeks for years.