AI is not the solution. The root issue here is Goodheart's law. SEO marketers are hacking rankings with mediocre content, this leads to lower returns on time in

AI is not the solution. The root issue here is Goodheart's law. SEO marketers are hacking rankings with mediocre content, this leads to lower returns on time invested for generating valuable content, so writers / creators divert their attention elsewhere. Kagi.ai is a good example of how google could be fixed. Generative models dont know what they dont know, they will always struggle on new topics and worse still they wont provide feedback to the user to adjust their query as they will simply hallucinate details