5 ms·

Facebook starts displaying ads in the News Feed

41 points by Slimy 15y ago

ploxination 15y ago
Finally!
guynamedloren 15y ago
Well I think we all saw this coming... but at least the ads be relevant and targeted. Facebook has no shortage of data to work with :)
wildbunny 15y ago
What is the difference between this new feature and the site you've liked making a wall post? You still see it either way. I'm confused.
- ajanuary 15y ago
  If it's anything like Twitter, it will appear in your stream out-of-sync with when it was posted, so it's guaranteed to appear near the top of your stream whether you're viewing it days after.
  - wildbunny 15y ago
    Ahhh, yes, I can see how that might work...
SquareWheel 15y ago
"First, you must have already Liked Ben & Jerry’s Facebook Page, or one of your friends must have interacted with Ben & Jerry’s Page." So if I remember all friend who "like" things, I won't be served ads? I am okay with this.
- dspillett 15y ago
  > or one of your friends must have interacted with This is where I stop clicking "like" on anything (I already block facebook's scripts outside of facebook itself, so don't see their "like" buttons on external sites). I'm not giving fb's advertisers permission to plonk adverts where my contacts will see them - if I think something is worth mentioning to my contacts I'll mention it myself. If someone places an advert on my news stream because I interacted with their page, then fair enough (I can just hit unlike should I choose to terminate that "relationship"). If fb want to advertise something to my contacts "just because" then they probably have the right to do so (no doubt this is covered in the Ts & Cs we agree to by creating an account and logging in), but I don't want to be a source of (an excuse for) advertising opportunities and won't be used as one.
- SquareWheel 15y ago
  Did I say "remember"? I meant "remove". My fingers just do their own thing sometimes.
gdilla 15y ago
This needed to happen so they could monetize all their app / mobile website usage.
robertjuric 15y ago
So I can see ads because my friends have "Liked" stuff? I can see my number of friends shrinking rapidly.
j45 15y ago
Did facebook just become like an ad-supported forum with google ads in the thread?
aaronpk 15y ago
OH: "I, for one, welcome ads in the news feed. At least the ads will be more interesting than my friends' status updates."
lazy_b 15y ago
Why in gods name would I want to pay to market to people who like my fb page? Those guys are super fans already, and I almost certainly have their email address. As much as I appreciate fbs intentions in making advertising unobtrusive, this holds no interest for me as a marketer. I want people who have not bought my app to see my ads; that's how I get paid.
- ryeguy 15y ago
  Seriously? You can't think of the possibilities for a business to utilize this? Think about a company you would "Like". Imagine they offer a new product or have a sale. This ad would appear, and their already-fans would flock to it.
- mziulu 15y ago
  Because you will reach their friends too? This is what I take from the article.
- tomjen3 15y ago
  Because they are the people most likely to buy additional products from you? I mean, you are a fan of Nikon, perhaps you want a nice new lens to go with that? A fan of B&J? You should come in a little bit more often.
jroseattle 15y ago
Wonder how soon FB-specific ad blockers will be available as extensions for the major browsers?
- vyrotek 15y ago
  I'm guessing AdBlock will take care of it. It already does for other Facebook ads.
tomjen3 15y ago
Fortunately Adblock should remove them. It is funny, but I actually use it to block things that technically isn't ads almost as much as I block ads -- stackoverflows 'notification' bar, bitbuckets 'you have not validated your email', G+ stupid 'interesting stories that you properly care more about than your friends', etc.

41 points by Slimy 15y ago

Finally!

Well I think we all saw this coming... but at least the ads be relevant and targeted. Facebook has no shortage of data to work with :)

wildbunny 15y ago

What is the difference between this new feature and the site you've liked making a wall post? You still see it either way. I'm confused.

ajanuary 15y ago
If it's anything like Twitter, it will appear in your stream out-of-sync with when it was posted, so it's guaranteed to appear near the top of your stream whether you're viewing it days after.
- wildbunny 15y ago
  Ahhh, yes, I can see how that might work...

SquareWheel 15y ago

"First, you must have already Liked Ben & Jerry’s Facebook Page, or one of your friends must have interacted with Ben & Jerry’s Page." So if I remember all friend who "like" things, I won't be served ads? I am okay with this.

dspillett 15y ago
> or one of your friends must have interacted with This is where I stop clicking "like" on anything (I already block facebook's scripts outside of facebook itself, so don't see their "like" buttons on external sites). I'm not giving fb's advertisers permission to plonk adverts where my contacts will see them - if I think something is worth mentioning to my contacts I'll mention it myself. If someone places an advert on my news stream because I interacted with their page, then fair enough (I can just hit unlike should I choose to terminate that "relationship"). If fb want to advertise something to my contacts "just because" then they probably have the right to do so (no doubt this is covered in the Ts & Cs we agree to by creating an account and logging in), but I don't want to be a source of (an excuse for) advertising opportunities and won't be used as one.
SquareWheel 15y ago
Did I say "remember"? I meant "remove". My fingers just do their own thing sometimes.

gdilla 15y ago

This needed to happen so they could monetize all their app / mobile website usage.

robertjuric 15y ago

So I can see ads because my friends have "Liked" stuff? I can see my number of friends shrinking rapidly.

j45 15y ago

Did facebook just become like an ad-supported forum with google ads in the thread?

aaronpk 15y ago

OH: "I, for one, welcome ads in the news feed. At least the ads will be more interesting than my friends' status updates."

lazy_b 15y ago

Why in gods name would I want to pay to market to people who like my fb page? Those guys are super fans already, and I almost certainly have their email address. As much as I appreciate fbs intentions in making advertising unobtrusive, this holds no interest for me as a marketer. I want people who have not bought my app to see my ads; that's how I get paid.

ryeguy 15y ago
Seriously? You can't think of the possibilities for a business to utilize this? Think about a company you would "Like". Imagine they offer a new product or have a sale. This ad would appear, and their already-fans would flock to it.
mziulu 15y ago
Because you will reach their friends too? This is what I take from the article.
tomjen3 15y ago
Because they are the people most likely to buy additional products from you? I mean, you are a fan of Nikon, perhaps you want a nice new lens to go with that? A fan of B&J? You should come in a little bit more often.

jroseattle 15y ago

Wonder how soon FB-specific ad blockers will be available as extensions for the major browsers?

vyrotek 15y ago
I'm guessing AdBlock will take care of it. It already does for other Facebook ads.

tomjen3 15y ago

Fortunately Adblock should remove them. It is funny, but I actually use it to block things that technically isn't ads almost as much as I block ads -- stackoverflows 'notification' bar, bitbuckets 'you have not validated your email', G+ stupid 'interesting stories that you properly care more about than your friends', etc.