The PR will fade, obviously his reduction isn't going to impact the stock enough to make up for it to him when multiplied by his minor fraction of the total (Co

The PR will fade, obviously his reduction isn't going to impact the stock enough to make up for it to him when multiplied by his minor fraction of the total (Cook owns around 0.02% of Apple). It will make up for it multiplied across all non-Cook Apple shares, but isn't that the point?