Repetition is generally hated in the "DRY" techie world. After all, why repeat yourself when you can re-use. But the brain doesn't quite work that way. The mess

Repetition is generally hated in the "DRY" techie world. After all, why repeat yourself when you can re-use. But the brain doesn't quite work that way. The message gets stronger when repeated. Of course, that can mean your internal annoyed sceptic begins to resist it (as with commericals), but at least that's a response, more than simply ignoring it.