I work in marketing and you would not believe how many meetings I have been in about this very topic. There are specifically two forces at play: 1. Marketing

I work in marketing and you would not believe how many meetings I have been in about this very topic. There are specifically two forces at play: 1. Marketing copy has to be very risk averse. If your company loses a major deal because a buyer somewhere thought your product didn't check a single specific niche feature, you better believe the sales team will be crawling all your site to remove any non-vague verbage. 2. You and I and any technical user of a platform may not get any meaning out of vague-buzzwords, but we share the curse of knowing too much to bother wasting money on shiny new tools. The kinds of people who actually spend money don't.