IMHO, the larger goal of "drip pricing" is breaking down the association between products and their price, so that, ultimately, the price of a product isn't wha

IMHO, the larger goal of "drip pricing" is breaking down the association between products and their price, so that, ultimately, the price of a product isn't what consumers are willing to pay, but how much money a company decides to charge. Confused/powerless consumers isn't a bug, it's a feature of the modern consumer economy.