>Once this kind of AI search becomes the default way we look for information, there won't be a point to creating SEO spam anymore What about creating new, rele

>Once this kind of AI search becomes the default way we look for information, there won't be a point to creating SEO spam anymore What about creating new, relevant, interesting content that no-one will ever see because search no-longer exists? Will site owners continue to do it knowing AI will crawl it, and never send traffic? Probably....not? How do LLMs of the future get better if website owners are no longer incentivized to create content?