Challenge is that the biggest, best customers are most inclined to get something that is part of a big product suite. So you can start a competitor, but likely

Challenge is that the biggest, best customers are most inclined to get something that is part of a big product suite. So you can start a competitor, but likely stuck with with low end of the market where there is the least chance of actually eeking out a living, until you get big enough for a big company to come knocking.