If we get the price of advertising down, we can have twice as much to keep revenue flat. Then we can take the money and use it for dividends instead of service

If we get the price of advertising down, we can have twice as much to keep revenue flat. Then we can take the money and use it for dividends instead of services like gmail and because that's how competitive businesses have to operate. This world will be much better than having a benign monopolist /s