I think it struggled because there was also a userbase that seemed personally offended by the offering, and needed to say so publicly and loudly, which sapped m

I think it struggled because there was also a userbase that seemed personally offended by the offering, and needed to say so publicly and loudly, which sapped momentum for the product. Personally I think Google could have overcome that by bundling it with other offerings and making it ubiquitous. Definitely a lost opportunity.