Yes, A/B tests are evaluated using T-Test or the Mann-Whitney U statistic. They have existed for a long time and never been classified as "AI". Although with th

Yes, A/B tests are evaluated using T-Test or the Mann-Whitney U statistic. They have existed for a long time and never been classified as "AI". Although with that buzzword currently creating a gold rush, I have no doubt that every half-assed platform will be using that terminology going forward.