I think a big component of this sort of activism (where the ability for actual shareholder control is minimal) is driven by the desire for visibility of the Fun

I think a big component of this sort of activism (where the ability for actual shareholder control is minimal) is driven by the desire for visibility of the Fund itself as well as for personal visibility of the fund manager. Here we are discussing TCI and last week we were discussing Ross Gerber calling for board seats on Tesla - who was trolling to get free advertising for the Gerber-Kawaski fund. It is basically brand hacking/building 101 - Social Media/Legacy Media Engine Optimization. Pick a Goliath and start attacking and assume that Goliath's brand name will drive tweets and news articles and increase engagement for your David brand. The "any press is good press" approach has been used to win political elections. Rinse repeat enough times and maybe it could be a way to win the presidential election.