Exactly. It's just like marketing. You can have the best product in the world (in this case, yourself). But, if you can't market it well, other products will

Exactly. It's just like marketing. You can have the best product in the world (in this case, yourself). But, if you can't market it well, other products will be used instead (IE: you won't get hired). Learning how to market myself is the single best thing I've learned how to do and it's definitely helped me get jobs.