Search is exactly how they are displaying ads though. Language models have the possibility to replace a very large portion of the classic search with a differen

Search is exactly how they are displaying ads though. Language models have the possibility to replace a very large portion of the classic search with a different interface, maybe 40%. How they are going to evolve their current business model facing this new reality is unknown. Any tech initiative will be blocked by the executive side afraid of losing the cash cow.