> Yes. I hate reading something that's going to take 20 minutes and starts with an anecdote about Jimmy noticing something funny on a hike 20 years ago and you'

> Yes. I hate reading something that's going to take 20 minutes and starts with an anecdote about Jimmy noticing something funny on a hike 20 years ago and you've got to read for 10 min to understand what it's about. But A/B testing proves that sort of content has the highest engagement stats! /s (Maybe they should be measuring how often someone comes back afterwards instead)