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This is kinda shocking. Presumably related to the layoffs. Sounds like they intend to support AB testing natively in GA4 but it doesn't have a release date.
by tootie 4y ago
This is kinda shocking. Presumably related to the layoffs. Sounds like they intend to support AB testing natively in GA4 but it doesn't have a release date.
- collinmanderson 4y agoYes I was surprised too, but if GA4 has a different optimize platform then that would make sense considering how fast they're getting rid of classic Google Analytics.
- tootie 4y agoFor them to announce the sunset before they announce the new product has to be a rush decision due to layoffs. That or they just don't believe in this product at all. GA4 has been available for a while and UA still has a while before sunset.