These deals can be complex. Consider if you were going to make a movie, and were shopping it around to studios. If Studio A was like "we'll give you a 10% cut

These deals can be complex. Consider if you were going to make a movie, and were shopping it around to studios. If Studio A was like "we'll give you a 10% cut of whatever we then license it for for streaming" and Disney was like "we're gonna stream it on our own platform for free, sorry" that's a negotiation problem for Disney. So selling internally at market rate is a good thing for relationships with external creators and partners.