I don't think Google belongs in that list of "oldline" companies... GE, Sears, and Boeing are all over 100 years old, and made/shipped actual physical products.

I don't think Google belongs in that list of "oldline" companies... GE, Sears, and Boeing are all over 100 years old, and made/shipped actual physical products. Regardless of whether Google's internal incentives are backwards, they are certainly not a stalwart manufacturer. Google is in the business of selling ads, but they keep trying to branch out into selling products/services. Heh, I'd say the fact that they haven't really succeeded in that (aside from maybe Android) is empirical evidence that they are not an oldline company!