I found that as well. The cheating controversy seemed to have kicked off some interest and then chess started appearing in my YouTube and TikTok feed have start

I found that as well. The cheating controversy seemed to have kicked off some interest and then chess started appearing in my YouTube and TikTok feed have started recommending interesting creators. For the first time I've been passively watching content learning chess more formally. One interesting event can kick off feed recommendations and start this fly wheel effect.