It’s the inventors dilemma: do they embrace new products outside of their historical core cash cow, or do they stick with the cash cow? Search and ads are wher

It’s the inventors dilemma: do they embrace new products outside of their historical core cash cow, or do they stick with the cash cow? Search and ads are where the history is, but empowering a million different ai powered products via an api is the future. While empowering ai products for third parties is a boon for the cloud business, running those api’s has a business model akin to “trading time for money” rather than directly getting a cut of revenue. It seems less sexy to be a commodity provider of AI rather than the one that makes the products and getting a direct share of revenue rather than a share of cost. But I have heard that during the gold rush it was better to be a tool and infrastructure seller than to be a prospector.