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No, the cash cow is ads, search is incidental. Showing a quick answer from AI is no worse for them than showing a quick answer from their knowledge graph (whic
by klipt 4y ago
No, the cash cow is ads, search is incidental.
Showing a quick answer from AI is no worse for them than showing a quick answer from their knowledge graph (which they already do when available).
What matters monetarily is the people searching "best 2023 SUV" and clicking on dealer ads.
- visarga 4y agoTargeted, useful ads are so rare almost nobody has seen them. How can they push low quality ad inventory through a trusted AI? If they train the AI to trick people into bad purchases, it will be a disaster.
- realusername 4y agoSearch is exactly how they are displaying ads though. Language models have the possibility to replace a very large portion of the classic search with a different interface, maybe 40%. How they are going to evolve their current business model facing this new reality is unknown. Any tech initiative will be blocked by the executive side afraid of losing the cash cow.