The looming AI-generated SEO nightmare feels like we are on the cusp of a cousin to the machine translation problem. Many years ago, someone had the fantastic

The looming AI-generated SEO nightmare feels like we are on the cusp of a cousin to the machine translation problem. Many years ago, someone had the fantastic idea to improve translation by comparing websites available in different languages. This shift made machine translation noticeably less embarrassing. It also meant that instead of hiring a translator to translate a site fully, you could cheaply hire a shop that runs machine translation and fixes the worst errors. The knock-on effect here is that many websites that would constitute input data for future machine translation systems are essentially already machine translated. So we are in a G-in/G-out situation. (source: a translator friend of mine in the AAA games industry)