Apple’s contribution is in things like the ‘neural engine’ architecture in their chips which potentially offers ways to run ML models locally as part of the fun

Apple’s contribution is in things like the ‘neural engine’ architecture in their chips which potentially offers ways to run ML models locally as part of the functionality of software running on your device. That’s probably a much more exciting contribution to widespread adoption of these technologies than a fight between cloud services. And it’s what is more likely to lead to smarter autocomplete too. Look at https://machinelearning.apple.com/research/neural-engine-transformers https://machinelearning.apple.com/research/neural-engine-tra... for example.