4 ms·
All of the tech in (say) the iPhone was already in use elsewhere. Apple's great success was (1) bringing it all together and (2) selling consumers on one great
by LatteLazy 4y ago
All of the tech in (say) the iPhone was already in use elsewhere. Apple's great success was (1) bringing it all together and (2) selling consumers on one great leap forwards. That's where Apple beats the likes of Sony: Not in incremental improvements but in creating new product categories and marketing them so that 100m+ consumers want one on launch day.
- actionfromafar 4y agoSony used to be like that.
- anigbrowl 4y agoIndeed. I remember having a slimline Sony Walkman in the late 1980s and people in London asking to buy it from me. Not friends, complete strangers like store proprietors who had a 'wow' reaction and made an offer on the spot.