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I run a consulting firm. Get one client. Do an amazing job. Use that to tell other clients what you do. Be specific. Most people outside tech have no idea how
by osullip 4y ago
I run a consulting firm.
Get one client. Do an amazing job. Use that to tell other clients what you do.
Be specific. Most people outside tech have no idea how it works. Tell them what they will get.
Increased sales, reduced costs, better productivity. Whatever it is you do, forget about the tech and talk about the benefits.
Get your elevator pitch right. Mine is "I help businesses fix their procedures". People then say "You know, I could introduce you to my friend...."
Business first, tech last.
- dvnguyen 4y agoWhat would be a good way to get the very first client if I’m a nobody outside of my tiny friend and colleagues circles?
- osullip 4y agoFirst, you are somebody. You have more skills in your area of expertise than anyone else you will meet. My first clients came from volunteering at the local football club. As others have said, connections matter. Do what doesn't scale. But don't do it for free.
- hutzlibu 4y ago"Whatever it is you do, forget about the tech and talk about the benefits." That's a very good point. People who want to get stuff done, don't want to hear about all the tech buzzwords, they want to hear if you can make their life easier or not. And if you throw around tech jargon to impress them, you likely loose them as they don't understand you.