I don't understand how this is different from what Google currently provides, except that it skips one step (navigating to wire cutter, selecting some text and

I don't understand how this is different from what Google currently provides, except that it skips one step (navigating to wire cutter, selecting some text and right clicking, then "search web for [product name]"). The only difference, which is not an improvement, is that you've suddenly given Wirecutter total power. At least if you make users visit the site and read a bit of the review, the reviewer has the hurdle of writing some text that can convince a human reader that the results are not totally bought and paid for.