Why should they find another way to make money? Think about it from the shareholder's perspective: As an investor, I chose to put my money into an ad distributi

Why should they find another way to make money? Think about it from the shareholder's perspective: As an investor, I chose to put my money into an ad distribution company. I know this business has a finite end, and I'm okay with that. I'm gambling that I'll get more money between now and when they close up to give me a good enough return. If I want to invest in an X or Y, then I will do that. In fact I am well diversified into hundreds of other companies anyway. But I don't want my ad distribution investment clouded or diluted with cars, AI, balloons, or anything else. Let a business be good at one thing (possibly closely adjacent things), and live as long as that's a valuable contribution to society, then close the doors. It's the execs that want to diversify into other areas, because this is what keeps them in the game longer. If the business they are currently running winds down, that may not be good for them.