Kroger doesn't even physically exist in the Austin market anymore. H-E-B basically drove them out of the market years ago. H-E-B and Whole Foods dominate the A

Kroger doesn't even physically exist in the Austin market anymore. H-E-B basically drove them out of the market years ago. H-E-B and Whole Foods dominate the Austin market. WF because they originated here and there are many locations. H-E-B has a cult-like following in Texas, and are a tier above many national stores (Safeway/etc). They pay well, don't treat their employees like they're disposable, and their in-house brand is oftentimes better than the name brand. H-E-B even is known for being one of the first responders to natural disaster that happen in Texas, they even have their own disaster relief response team. Each store is slightly different in their offers, as they tend to cater them to what people in the area prefer. The list just goes on and on.